Typography

Typography (in order of shown)

• UNIVERSAL 100th ANNIVERSARY
• UNIVERSAL PICTURES presents
• in association with RELATIVITY MEDIA
• AMERICAN REUNION

Sound used

The sound used is very sexualised. The first initial song is used to give the first scene of the film to make it imply as if the first two characters are having sex. Also, the non-diagetic sound they used in the first part of the scene was the sound of a bed bouncing up and down and, as the audience cannot see the character yet, the audience will assume that they are having sex when, in reality, the mother is just bouncing a baby up and down on a bed. This is a very good piece of sound as it has strong relations with the film sub genre of Coming of Age films as, in the majority of these films, there is a lot of scenes which will appeal to the teenage audience. For example, many of these types of films involve sex. Furthermore, we also see more sexualised sound used by the use of the jazz. Jazz has connotations with sexiness as it originated from a time where women were seen as sex objects which adds to the film genre. We can also hear non diagetic sounds of the squirting of lubricants and the sounds of porn on his laptop. This can also send this film into the genre as these types of things are what will make teenagers laugh whereas will want to make parents hide their eyes. Towards the end of the intro, when the audience has realised what they were both doing, we hear quite playful music to basically indicate that they are both in the wrong and the scene fades away leaving the audience wandering what will happen to them.

Audience

Certainly, the audience id aimed towards teenagers. Mostly because the majority of the scene is very dirty and there is strong use of sex. It is also very humerus towards the teenage audience. BBFC would probably rate this intro as a 15.

Institutional information

The only institutional information really shown in this opening sequence is the film company which is UNIVERSAL STUDIOS. It also includes that it is in association with RELATIVITY MEDIA and that the film is called AMERICAN PIE.

Typography (in order of shown)

• THE GOONIES
• STARRING (in alphabetical order) SEAN ASTIN
• JOSH BROLIN
• JEFF COHEN
• COREY FELDMAN
• KERRI GREEN
• MARTHA PLIMPTON
• KE HUY QUAN
• ALSO STARRING JOHN MATUSZAK as Sloth ROBERT DAVI
• JOE PANTOLIANO
• ANNE RAMSEY
• CASTING BY MIKE FENTON C.S.A & JANE FEINBERG C.S.A JUDY TAYLOR C.S.A
• MUSIC SCORE BY DAVE GRUSIN
• FILM EDITOR MICHAEL KAHN A.C.E
• PRODUCTION DESIGNER J.MICHAEL RIVA  
• DIRECTOR OF PHOTOGRAPHY NICK McLEAN
• EXECUTIVE PRODUCERS STEVEN SPIELBERG FRANK MARSHAL KATHLEEN KENNEDY
• SCREENPLAY BY CHRIS COLUMBUS STORY BY STEVEN SPIELBERG
• PRODUCED BY RICHARD DONNER and HARVEY BERNHARD

Sound used

Toward the beginning we hear jail cells to show us where about the character is. The music in the beginning of the sequence, when the gasoline is being poured, is very fast paced. This links in with the dialogue as they are breaking out of a prison. The sound used in the very beginning doesn't necessarily relate to the genre but, as we further on, we see children. One of the main protagonists is watching a tv show about a car show. When told to turn it off, the sounds of the police chase link into the tv show as it overlaps the tv making the protagonist think that the tv is broken therefore leading to him bashing it. This comedy element is added to appeal to the young audience.

Audience

The audience for this film is aimed at teenagers. The reason for this is it frequently shows lots of children getting on with their daily habits. For example, we see a kid at an arcade (also would like to point out that arcades were very popular around the time of filming, the 80's, and kids often were associated with the area) getting very exited upon seeing a car chase. Upon breaking his milkshake, he sais 'Aw Shit!' which will make the main audience, teens, laugh.

Typography

FOX SEARCHLIGHT PICTURES presents

• A MANDATE PICTURES - Mr. MUDD PRODUCTION
• A JASON REITMAN FILM
• JUNO
• ELLEN PAGE
• MICHAEL CERA
• JENNIFER GARNER
• JASON BATEMAN
• ALLISON JANNEY
• J. K. SIMMONS
• OLIVIA THIRLBY
• CASTING BY MINDY MARIN, C.S.A, KARA LIPSON
• COSTUME DESIGNER MONIQUE PRUDHOMME
• MUSIC BY MATIO MESSINA SONGS BY KIMYA DAWSON
• MUSIC SUPERVISORS PETER AFTERMAN AND MARGARET YEN 
•  CO-PRODUCERS JIM MILLER KELLI KONOP BRAD VAN ARRAGON
• FILM EDITOR DANA E. CLAUBERMAN
• PRODUCTION DESIGNER STEVE SAKLAD
• DIRECTOR OF PHOTOGRAPHY ERIC STEELBERG
• EXECUTIVE PRODUCERS JOE DRAKE NATHAN KAHANE DANIEL DUBLECKI
• PRODUCED BY LIANNE HALFON JOHN MALKOVICH MASON NOVICK RUSSEL SMITH
• WRITTEN BY DIABLO CODY 
• DIRECTED BY JASON REITMAN

Sound used

The non diagetic sound used in this opening sequence is very country. Country music is associated with very happy, yet down in the dumps, settings, which reflects very well in this opening sequence. as the teenager looks rather unprivileged as she is walking away from all the fun. She walks past all of the people actually doing something which involves a group whilst doing nothing but drinking juice. The sound used in the whole opening reflects strong aspects of the scene.

Audience

The audience used is very strongly aimed towards the teenage audience. We see sports, guitars, skateboards. These things have high connotations with teenagers in general and will make almost everyone think of teenagers and teenagers feel happy as things they like are in the opening to a film making them want to watch more.

Typography

• FILM 4
• UK FILM | COUNCIL Awarding finds from The National Lottery
• F I L M 4  A N D  T H E  UK FILM COUNCIL   P R E S E N T
• IN ASSOCIATION WITH THE WALES CREATIVE IP FUND and THE FILM AGENCY W A L E S
• IN ASSOCIATION WITH  O P T I M U M  R E L E A S I N G  A   N   D   P R O T A G O N I S T P I C T U R E S 
• IN ASSOCIATION WITH R E D  H O U R   F I L M S
• A    W A R P   F I L M S   P R O D U C T I O N
• S U B M A R I N E
• PROLOGUE

SOUND USED

The sound used for the Film 4 is very magical to show us that it is a film. This sound is probably trademarked to the company, Film 4 Films. Fast forwarding to the opening sequence and we see that the soundtrack relates to the name of the film amazingly. We hear typical sounds of a beach with seagulls and the receding of the water. These sounds have connections with very peaceful people. They have often been linked to relaxing people which could be what the film is about and could set the tone for the whole story line. Furthermore, the recurring trend of relaxing music continues as we later on hear piano. It is a very slow piano beat which could make us, again, feel relaxed. The tone of the singer, also, is very soft. Almost as if he doesn't have a care in the world. Almost as if he has found his inner peace. This makes us feel like the film will be a very peaceful and relaxing film. This links in to the actual film title, Submarine, as submarines are very slow moving and isolated.

Audience

The audience is clearly aimed towards the audience of people entering early adolescence. We can associate the film top this audience by the use of mise en scene. When we see the camera panning around the teenagers room, we see typical iconography which can relate to this type of audience from wall photos of memories to typical bed side lamps and tables. The types of items that you wouldn't associate with parents or children. We also feel as if the boy is slightly isolated when he is sat in his room as he doesn't actually say anything but he is thinking and we know this because the director has chosen to play the sound of his voice over the panning of his room showing the audience that he is a very profound thinker and that he is also quite philosophical as he is talking about how his life is different top everyone else's. To extend on that, this type of thinking, isolation, etc, makes us think of the teenage/early adolescence audience as these are the typical things that most teenagers go through. At times, teens can feel very alone and can contemplate their life a fair amount. This is why I think that the audience is aimed towards early adolescents.

Learning comments

In this task, I have learnt that opening sequences in coming of age films often have many of the same aspects. They usually have quite chilled out music. By this I mean musical elements such as Piano, slow tempo and acoustic guitar. The musical elements often set the tones for opening sequences, especially in coming of age films. Occasionally, however, we see the opening that is aimed towards the more misogynistic men, who care more about the women's appearance. For example, in American Pie, we see very funky/jazzy music, which is associated with sexiness and seductiveness as that type of music came out around the time that women were more objectified. Alternatively, we can also see other aspects of coming of age films which isn't more aimed at the typical boy, whereas it is more aimed at the audience as a whole and the opening up of emotions. For instance, in Juno, we see that the scene is very artistic. Almost as if it is sketched out on pencil and paper. This links to the audience as this can tell us that the people in the actual film are still in school as doodling has strong connectives towards teenagers at school feeling very bored. On a whole, I have learned that most opening sequences to coming of age films are very similar. They all feature aspects of emotions being shown through the use of sound with elements of say isolation and feeling slightly alone at times too with the use of mise en scene.